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The proliferation and increasing demand for digital marketing degrees may be traced in part to the industry-altering impact of digital marketing platforms and methods.

The landscape of social media marketing is constantly shifting, with new developments and features appearing almost weekly from all the major players. If you’re already thinking about your marketing plan for 2020, you should get in on the ground floor of the shifts in the industry. read more

It looks like today’s Facebook and Instagram outage will set a new record for duration. The good news is that there is plenty you can do to get ready for the next power outage.

Tips for the New Year

In the year 2019 we inquired as to what advertising should do in this situation from seasoned social media strategists. This guidance (provided from the vantage point of the positions and responsibilities they had at the time) remains relevant even now. read more

First, what precisely is the definition of a social media report?

All the information you can glean about your postings during a certain time period from your social media analytics is included in a social media report.

Monthly, quarterly, or annual reports are available so that you may track your progress as often as necessary. read more

There’s no getting around the fact that if you’re reading this site, you’re probably looking for inspiration for unique Instagram posts that may also serve as effective promotional strategies. read more

Instagram has increased the value it brings to companies with the introduction of branded content advertisements in June 2019. Now, companies can reach out to potential consumers without annoying them with constant pop-ups. read more

Buying Instagram likes may seem like an easy approach to enhance your engagement, but it will really end up causing you more trouble than it’s worth. This may seem over the top, but it’s the truth. Buying Instagram likes can get your account flagged by Instagram’s system, make you appear fake to your followers, and have no effect on your business’s bottom line. Getting more Instagram likes doesn’t have to involve paying for fake accounts or bots. read more

Instagram deserves respect for not changing with the times. They’ve always been committed to serving as a mobile-only app. Traditional photographers have always been at a disadvantage, needing to resort to a wide variety of workarounds in order to edit their images on a computer before uploading them to a mobile device. read more