Engaging Real-Time Streaming by Hitting Play
Instagram’s live streaming audience has grown rapidly in recent weeks, increasing over 70% in the United States alone. It’s a method to feel close to someone across great distances and share in the same experience at the same time. Everyone appears to be making the switch to live, from close friends to celebrities to fitness instructors and cosmetic artists, and companies are no exception. Newcomers, especially those with a distinct brand identity and professional reputation at stake, may find the immediacy nature of live video intimidating. A successful Instagram Live strategy requires familiarity with the feature’s goals, operational features, and strategic planning. read more