There are many upsides to enhancing your online profiles. It is important to optimise your channels on social media in order to increase traffic to your website if you are going to create one for your business. Boosting your social media presence also aids in promoting your business and attracting new customers.

Instead of making incoherent posts throughout your social media accounts, focus on targeting your audience more effectively. In this article, we’ll go through thirteen ways that every company, no matter how small, can begin to expand its online presence.
What exactly does “social media presence” entail?

Your brand’s social media presence is the extent to which consumers can find and interact with it on various social media sites. It’s not enough to simply have a high profile on social media; a company’s social media presence should also reflect how it wants to be seen. Brand development requires this kind of visibility since it builds recognition and credibility for your business. As an influencer on social media or business owner, gaining your audience’s trust can help you connect with them on a deeper and more long-lasting level.

Best Practices for Expanding Your Online Profile

Determine why you need to use social media.

It’s crucial to have clear objectives in mind before launching into any social media marketing initiatives. Setting SMART objectives for the things you want to achieve is an excellent strategy.

Let’s analyse the SMART goal-setting framework and see if it may help you expand your online visibility. To illustrate, let’s say you would like to increase website traffic from social media by 20%. How you want to achieve your objective can look like this:

In detail: Utilize Instagram ads to drive more customers to our website.

Observable: We’ll use Google Analytics to track data and learn more about how people found our website.

Attainable: Our 20% target is doable, given our resources and timetable.

Importance: This objective will increase our brand’s exposure on social media platforms and drive more visitors to our website.

Time-sensitive: We’ve decided to make this a priority and make it a priority to complete this task before the end of the following quarter.

Establishing objectives at the outset of your social media campaign will serve as a compass as you move forward and lend significance to each and every update you make.

Become familiar with your target market.

One of your goals as a business should be to learn as much as possible about your target demographic so that you can provide content that speaks directly to their interests and values.

You need to learn about your target audience’s passions, social media habits, and pain points so that you can effectively market your brand’s solutions to them. Building a buyer persona, a profile of your perfect target customer who represents all of these characteristics, is a great first step in learning to know your customers.

Pay close attention to the metrics supplied by social media channels along with social network analysis tools, such as Google Analytics, to help you better understand your audience. Consider the audience’s age, gender, interests, and preferred mediums to identify any recurring characteristics that will help you zero in on your ideal clientele.

Become an expert at keeping your readers’ attention.

When you share something on social media, pay attention to the responses you get, or lack thereof. All of your content, regardless of the channel, should encourage readers to do something. You want as many people as possible to interact with your content, whether it’s an image, a video, a comment, or a link. Focus your efforts where they will have the greatest impact by keeping track of what works and what doesn’t with your audience.

The number of people actively participating in your social media posts can be increased by giving your audience a simple task to perform. The action could be anything as simple as voting in an Instagram account or as involved as submitting questions for a live Q&A. Here’s how Modsy, a company that specialises in home design, encourages engagement from its Instagram followers: by allowing them to vote on their favourite of several different layout options.

This approach of interaction is simple to duplicate and can be used to ease your audience into leaving comments on your postings on social media. Asking your audience a question like “Which do you like best?” and analysing their responses will give you valuable insight into their preferences, allowing you to produce content for social media and products that they will enjoy.

Hold true to your brand

We’ve spent a lot of time discussing the need of understanding your social media audience and responding accordingly, but the real challenge is finding a method to do so without compromising your brand’s identity. Because the tone and style of your brand’s social media material is so crucial, you should check that everything you post fits in with your brand’s identity. Consistency is key when it comes to social media branding; this includes things like tone of voice, design, picture, and message.

Your audience prefers engaging with a human, genuine brand like yours. On social media, there are numerous strategies for establishing credibility. Customers can be treated like friends, staff can be introduced on social media to humanise the company, the company’s history can be discussed, and mistakes can be acknowledged and retracted. Combining these elements can help your customers relate to you on a more personal level, leading to stronger loyalty to your business.