Given the abundance of Instagram data, it can be challenging to determine which ones are most relevant to your brand. To help you reach your social media objectives, we’ve compiled a list of the metrics you should be monitoring on Instagram.

Statistics on Accounts

Percentage of Engagement

The formula for determining the level of engagement is as follows:

The average level of involvement with each post may be calculated as follows: [Total number of interactions / Total number of followers (or impressions) times 100].

This measure is useful for determining how successfully your content communicates with and motivates your target demographic. But remember that the more followers you get, the lower your engagement rate will be.

Your account’s and each individual post’s engagement rate may be easily determined by using almost any social media analytics tool. Nevertheless, you may obtain different percentages from other calculators since some experts consider the number of impressions to be a more meaningful indicator than the number of followers.

Referral website traffic

Tracking the amount of individuals who click over from Instagram to your website is essential in order to maximise your return on investment (ROI) from the platform.

Consider these three metrics to evaluate the success of your website’s marketing efforts:

Keep count of how many Instagram users tap your bio link.
Keep tabs on how many people are engaging with your Instagram Stories through link clicks.
When sharing a link on Instagram, UTM parameters should be used. Anybody who copies and pastes the link into their browser, who is led to the link by an influencer, or who clicks on the link in an email will have their behaviour tracked by the UTM parameters.

Increase in the number of followers

To figure out how fast your fan base is expanding, use this formula:

Gain in followers = (starting follower count – ending follower count) times 100

As the number of followers is the most important factor in determining organic reach, failing to monitor its progress over time is a missed opportunity.

Metrics for each individual post

Engagement Levels in Posts

Here is the formula for determining the percentage of people that interact with a post:

The percentage of engaged users relative to the total number of followers or impressions.

Monitoring the number of interactions with your posts might reveal what your followers enjoy and want more of. Likes, comments, bookmarks, shares, and so on are all examples of engagement.

Some professionals in the field of social media feel that comments are much more significant than likes since they demonstrate greater interest and require more work on the part of the reader.

Comment frequency after post

To figure out the percentage of comments posted, do the following:

Average number of comments per post = 100 / total number of followers (or impressions)

Adding a “like” to a post on Instagram is a simple process. Leaving a comment is a whole other ballgame. This is why comments on your content should be given serious consideration.

Increase the quantity of comments you have if you care about developing relationships with your audience or keeping their loyalty.


What Instagram calls “impressions” are the amount of times your post was viewed by other users. You can gauge the success of your content and advertising campaigns by monitoring the amount of impressions each post receives.


One’s post’s “reach” is the number of Instagram users who actually viewed it.

The amount of people who see your posts and how interested they are in them directly affect your organic reach. Instagram will share your content with more users if they find it valuable. Because of this, understanding the inner workings of Instagram’s algorithm is crucial.

Statistics for Instagram’s Stories

Stories engagement

The following formula may be used to determine the Stories’ engagement level:

Formula: Total Actions Total Impact * 100

Add up the views of your profile, the number of comments, and the number of times your stickers were tapped on through Stories to get a sense of how engaged your audience was. You may gauge your effectiveness in utilising Stories through these exchanges.

Completion rate

Here’s how to figure out what percentage of Stories have been read:

Final Story segment viewers minus premiere Story segment viewers multiplied by 100

It’s a good sign that your audience is engaged with your material when they watch your Stories all the way through. You should keep tabs not just on the number of individuals that see your Stories in their entirety, but also on any data that may indicate unfavourable feedback. For instance:

To rewind would be to start viewing the Narrative once more. This might mean that the speed is excessive.
A forward arrow indicates that the Story has been ignored by the user. This may suggest that it is dull.
This indicates that your Stories are being ignored entirely by your audience and that they are moving on to the next one. Perhaps they just don’t like what you’re posting.
When a user clicks “Exit,” it signifies they are no longer using Instagram.
Despite their harsh appearance, these stats may be used to improve your Instagram Stories and attract a more desirable audience.

Measurements of Reels

Ratio of reels engagement

To determine the Reel engagement rate, follow these steps:

The percentage of engaged viewers is calculated as: interactions / total number of followers / views x 100

Add up all the reactions to your Reel (likes, comments, saves, and shares) and see how they stack up against the amount of people who have seen it.

If you take that number and divide it by the number of people who follow you, you may get a sense of how well your Videos are received by your audience. But, the audience size might reveal how your Reels fare in comparison to one another.