This staggering sum demonstrates the tremendous potential of social media in expanding a company’s brand recognition and customer base.

The billion-dollar issue now is: how do you maximise your potential for success by leveraging the myriad opportunities presented by social media?

Learning to increase brand awareness, boost sales, and increase return on investment through social media marketing is a major challenge for many companies. You’ll need to discover how to boost your social media conversion rates before you can accomplish any of these goals.

Thankfully, it is exactly what we shall be discussing here. If you want to know how to increase your social media conversion rates, keep reading.

Before diving into the tactics, we’ll take a look at some compelling CRO data and discuss why social media must be incorporated into any successful marketing plan.

What role social media should play in your marketing

Social media platforms now play an indispensible role in digital advertising and cannot be ignored. Using social media correctly, you can quickly and simply reach a massive audience. Below are some arguments in favour of focusing more heavily on social media as a marketing tool.

New leads are efficiently generated by social media whether your organisation is B2B or B2C. Leads have the potential to convert and advance farther in the sales funnel with every piece of content you share on social media, whether it’s an image, a paragraph of text, or a video.

Reaching out to the billions of social media users can increase your site’s traffic. This is crucial for up-and-coming websites to ensure their success. Social media can be used to supplement traffic while you wait for Google to start sending you visitors.

Conversion-optimized landing pages on social media platforms

The success of your social media marketing effort greatly depends on your landing page. If done properly, you may see a dramatic rise in the amount of leads that become customers.

In other words, what may work for one website may not work for another. To make landing pages work for you, it’s crucial to first grasp how they function.

Benefit from influencer marketing

One cannot overstate the effectiveness of influencer marketing. Because of their extensive reach, influencers can boost sales and exposure for your company.

According to data compiled by TapInfluence, the ROI on influencer marketing is 11 times higher than that of more conventional kinds of online advertising. 95% of consumers, according to the report, are more likely to trust a suggestion from a friend than a company they see advertised.

The issue is that most consumers feel it can cost a lot of money to deal with influencers. In actuality, you may begin collaborating with influencers without spending thousands of dollars upfront.

Micro-influencers have a dedicated following of a few thousand people who frequently interact with their posts. If you want to succeed in business, it’s important to connect with the correct influencer for your specialty or industry.

User-generated content should not be discounted.

UGC (material created by users) is an effective strategy for doing just that. A great way to boost social media conversion rates is to share photographs, reviews, and videos from your satisfied customers.

Adding Instagram photographs to the product page of one of the site’s best sellers increased conversions by 24.3%, according to A/B testing conducted on the site.

User-generated content is effective since it lends more credibility to your brand. Consumers are more likely to buy from your company if they can envision themselves using your goods in everyday life.

This Modcloth Instagram is a great example of user-generated content.

In this photo, a bride wears one of their wedding gowns for her special day. We’re talking almost 4,000 likes and a slew of comments from just one photo. User-generated content is excellent for achieving these goals and more.

Hold a contest and advertise on social media.

Offering a prize to your audience is a surefire way to boost their interest. If you want more followers, more likes, more shares, more comments, and more likes on your posts, then a social media contest is just what you need.

You need to know where you want to go before you launch a social media contest. In accordance with their requirements, you would design your contest.

If you want more people to follow your account, you may offer a prize to anyone who follows that account, for instance.

Creating leads is another instance. Having individuals provide their email addresses is a must if you want to generate leads through competitions.

Social media contests are another excellent method for gathering user-generated content for later usage.

Formulate material that will appeal to your intended readers.

If you don’t target the right people with your content, you won’t see any (useful) conversions and your return on investment will be minimal at best.

Identifying your demographic and catering your material to their interests is the first step to successful social media marketing. Creating content for a nonconvertible audience is a waste of time and energy.

Prioritise value over form.

You should use social media properly if you want to boost your conversion rates.

The vast majority of people who use social media don’t do so in order to view commercials. Most people have gotten to the point where they can selectively disregard promotional content.

If you want to maximise the return on investment from your social media marketing, remember that giving first is the best policy. Users won’t mind if you promote a few of your items and services if you give them something of value in return. For every item of branded material I promote, I make available no less than six pieces of unbranded content.