Finding fresh social media content ideas might be challenging when you have to publish content on numerous channels every day. To keep your content engaging, you can employ a variety of social media post formats.

However, it is crucial to regularly supply them with fresh, excellent material that piques their interest and keeps them informed. Are you curious to know more about these post types? People will be more eager to see what you have in store for them next, increasing the likelihood that they will interact with your content and even make a purchase from you.

What are the best formats for social media posts then?

You’ll get a leg up on the competition with this cheat sheet of 15 awesome content ideas for each major social media platform. Now, let’s delve a little further. You won’t ever have to face a blank content calendar again, either.


Digital videos will make up 82 percent of all web traffic in five years. In other words, by not offering video content on your channels, you are missing out on a chance to broaden your audience and boost engagement.
Users can upload videos using the video-sharing app TikTok.
Pros: Filming and taking pictures are easy and convenient, and watching movies is more engaging than looking at still images. Outstanding video content can increase sales and drive traffic to your website. Examples include how-to lessons, product updates and demonstrations, video tours, and other sorts of video material.

Cons: Although producing short videos is inexpensive, the costs can quickly mount if you want them to be of high quality.

Real-time video feeds

You might want to think about providing live video updates to your social media networks in addition to video uploads. One of the most successful types of social media posts is this one. Four out of five customers, according to a Vimeo and New York Magazine study, would rather watch a live video from a company than read an article on their website or blog.
articles and blog posts

If your business has a blog, share the content as frequently as you can on your social media feeds, utilising direct links wherever possible. Company announcements, open job listings, and industry developments are a few examples of blog posts that can be shared on social media.

Share a visually appealing, on-brand graphic related to the issue on Instagram. If you desire, you can send readers to a URL in your profile after publishing to a feed. If your following is greater than 10,000 users, use the “Swipe up” option when posting to Stories, as mentioned above.
investigates the background activity

Your followers’ interest in what you do will be sated by giving them a tiny bit of information. You should also post images and videos to your social media accounts that allow people to view things they might not otherwise be able to.

giveaways and competitions are common

Through a contest or giveaway on your social media pages, you can reward your current fans while also luring new ones.

By leaving comments or outlining the rules for participation, you may make your posts more interesting. Additionally, as people hear about the competition from their family and friends, you can gain more followers.

Influencers supply the material

Together with influencers who are a good fit for your business, create fresh content for your social media accounts. While giving you the chance to connect with new potential followers through the influencer’s network, these postings should be consistent with the rest of your social media content.
pictures of the goods

Be creative and find new ways to upload images of your stuff to the internet. These visuals shouldn’t resemble the simpler ones you could see in an online store. Have a great time! Group objects together, take pictures of them against interesting backgrounds, or deconstruct objects to show them in a new light.

Make sure all product images you upload, especially on visual sites like Instagram, adhere to your brand’s look. The pictures should complement the rest of your material while still standing out in your followers’ news feeds.

Users have added to the content creation

Before sharing social media content on your accounts, you should ask your followers’ permission before using their products and services to create it (with credit). It’s a fantastic opportunity to thank your most valuable clients and consumers while also expanding your social media activities.

inspiring or thought-provoking quotes

When highlighting key points in your articles or blog posts, quote postings are one of the most successful kind of social media posts to use. You can also use them to convey feedback, direction, and insights from significant stakeholders and members of the executive team of your company.


A visual infographic article could be a good way to rapidly and effectively communicate a large amount of information.

Despite the fact that it could seem like everything is going wrong, there’s a good chance that a customer has given you positive feedback.
Customers should be asked if you may post a quote from their reviews on your social media accounts or if you can give regular customers a discount in exchange for their reviews. The world should then be made aware of the information.


Why not try one of these social media post kinds if you’re sick of sharing the same old content on social media? Never should a brand’s content feel compelled to provide a particular kind of content. Considering all the alternatives at your disposal, your social media feed should never seem like business as usual.