Given the meteoric rise of TikTok, now is the time to build an audience for your videos.

There is no shortage of original strategies for expanding your TikTok audience, such as increasing the frequency of your posts, taking part in challenges, and fine-tuning your hashtag usage.

Here are twelve of the best ways to increase your TikTok following without resorting to unethical methods.

A Guide to Gaining More TikTok Fans:

You can safely assume there are enough people out there to increase your TikTok following, as there are over 800 million monthly active users around the world.

However, attracting a sizable audience on TikTok requires more than just creating an account.

TikTok revolves around the For You page, the app’s version of Instagram’s Explore Page.

TikTok’s For You page, which replaces the news feed, provides users with a never-ending supply of content that has been specifically tailored to their tastes.

TikTok users’ interactions with other videos on the platform are used to populate the For You page with suggestions.

The For You page combines popular videos with recommendations made by TikTok based on your past app use to give you a taste of everything it thinks you’ll like. Since every user’s For You page is unique, every business has the chance to reach the people most interested in their products.

Gen Z Makes Up the Majority of TikTok Users (But That’s Changing!)

Many people think of teens lip-syncing to music or competing in dance challenges when they hear the name “TikTok.” However, you should not be duped.

The Washington Post, Aerie, and Gucci are just some of the well-known companies that have joined the TikTok community and amassed millions of fans without resorting to embarrassing lip syncs or dance moves.

Although many of their viewers will be young adults (41% of TikTok users are between the ages of 16 and 24), this does not mean that they do not have a devoted fan base.
Contrary to popular belief, increasing the number of your followers does not directly increase your sales.

Increasing your brand’s social media following can increase your chances of making a sale or getting a visitor to your website.

On TikTok, however, you should (at least initially) focus on building strong brand affinity and giving your followers a welcoming environment in which to interact with your content.

TikTok currently does not allow for clickable links in video captions, limiting your ability to drive traffic to your website.

Similarly, adding a link to one’s TikTok bio is currently limited to a small subset of users, but is likely to become available to more people in the near future.

Trick #3 for Gaining TikTok Fans: Make a New Fad or Undertaking

Creating your own trend or dance is another way to expand your audience if the existing ones don’t seem to fit your brand’s messaging (we get it, a lot of them feel like an inside joke).

A number of celebrities, including Jennifer Lopez, have used the social media app TikTok to issue “challenges” that encourage their followers to record and upload their own versions of the performer’s signature dance moves.

How to Increase Your TikTok Popularity, Tip 4: Make Good Use of Hashtags

TikTok’s hashtags serve the same discoverability function as those on other platforms like Instagram.

There is no definitive list of the best hashtags to use on TikTok; however, utilising a mix of content-specific and platform-wide hashtags can help your content be discovered and, in turn, increase your TikTok following.

Fifth Suggestion for Gaining TikTok Fans

Regularly publish unique articles, and don’t be afraid to think outside the box.

Using TikTok’s editing tools to your advantage and posting original content on a regular basis will almost guarantee you more followers.

The TikTok algorithm, like those of other social media sites, favours content that generates a lot of comments and likes, so the more you post, the more likely it is that your content will be seen by the site’s massive user base.

TikTok’s built-in editing tools make it simple to produce engaging videos, but finding the optimal posting frequency and content for your audience will require some trial and error.

Keep your chin up if one of your videos suddenly goes viral and racks up thousands of likes while another gets almost no views. In fact, that’s pretty typical for TikTok.
Posting during popular times is TikTok’s sixth best practise for attracting a larger audience.

Gaining popularity on TikTok is facilitated by knowing when your target demographic is most likely to be online.

In addition, you can see what times of day your audience is most active by upgrading to a Pro Account and using TikTok Analytics.
Seventh Tip for Gaining TikTok Fans: Cross-promote your content by linking to your other social media accounts.

With TikTok, sharing videos from any profile is as simple as downloading the video and sharing it on another platform.

No. 6 on the list of how to get followers on TikTok is to work with other content creators.

There’s no doubt that TikTok’s biggest fans are the platform’s most popular users and profiles.

Many popular YouTubers and Instagrammers have successfully transitioned their massive audiences to TikTok, where they find their fans already engaged with the app and eager to watch their videos.

Collaboration with an Instagram influencer or other content creator can be extremely beneficial for brands.

Tip #7: Check Out TikTok’s Paid Features If You Want More Followers

Because of the novelty of TikTok Ads and the lack of established competition, your ad has a good chance of being seen by the right people.

Targeting specific demographics and geographic areas with TikTok Ads ensures that your content is seen by the people who would be most interested in it, which could lead to a large number of new followers.